Article Creation and distribution
Also known as Content Marketing
Content Marketing defined : Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract potential customers, whom are already looking for a product or service as well as educating them on the product or service thus increasing the rate of conversions or purchases.
SEO perspective, an article submitted to the proper directory can provide a back link that will be given weight in the search engine algorithms and a body of text that we can fill with anchor text that links back to your website. The content itself is also a powerful promotional tool and will lead readers to the resource box at the bottom of the article where the URL to your website is displayed.
The advantages of a backlink, anchor text, and a visual link from the resource box makes article submissions a preferred strategy for SEO companies. Much like it is in other aspects of the business though, there is a right way to do article submissions and a wrong way. Our teams of organic SEO specialists at Rank My Website Higher we know the right way to do it so that you get the maximum benefit out of article marketing.
The process begins with knowing where to submit articles. We look for human edited article directories because they are weighted more heavily when the search engines calculate your organic ranking, or page rank.
The other element in successful article submissions is the writing itself. At Rank My Website Higher our writers are in the industry working daily to put together quality content for article submission. Every article we post is an original and grammatically correct. Those articles that we submit have your name on them and we make sure they are something you’ll be proud of.
Article submissions get results. We have been doing article submissions for over six years and we know the right way to do it.
Content is the present – and future – of marketing
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop…read… think… behave… differently.
Marketing experts, and leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s time is now ! Not only does it work, it works well !